CULT.FIT REDESIGN
One stop solution for
fitness and nutrition.
UX/UI
Redesign
Growth
SECTOR
Fitness
DESIGN ROLE
UX/UI Designer
Introduction
The one-stop solution for holistic fitness and wellness
Cult.fit is a top fitness brand that combines workouts, mental wellness, and nutrition into a holistic health solution. With diverse classes and a strong digital and physical presence, it makes well-being accessible and enjoyable for all.
Problem
Nutritional features are not integrated into the current version of the app
Adding nutritional features will enhance user engagement by providing a complete health solution, allowing users to track both workouts and diet in one place. This integration encourages frequent app use and helps users achieve their fitness goals more effectively.
Goal
Building an experience that unites your healthy journey in one space
This feature allows user to track everything in one place, eliminating the need to switch between multiple apps for different activities. By creating a seamless experience, it encourages higher engagement and can significantly contribute to the app's overall growth.
RESEARCH
Background
Cult.fit is a health and fitness platform founded in 2016. It was launched with the vision of making health and fitness easy, fun and accessible to all.
The platform has various verticals under one umbrella
cult.fit
mind.fit
eat.fit
care.fit
User Base & Engagement
In 2025, the Cult.fit website recorded approx. 725,300 visits, indicating a
21.44% decrease from the previous month
During the COVID-19, the platform saw around 1,00,000 daily participants in
virtual classes.
Demographics
Age Group: Predominantly 25-34 years old
64.95%
35.05%
Understanding the User
To gain deeper insights into user needs and behaviours, user
interviews were conducted with active cult.fit members.
Research Questions:
1) What is their fitness level?
2) If they use the app on a daily basis and for
what purpose?
3) Whether they track their daily food intake?
4) How they are tracking it?
5) How do they prefer to log their meal(by searching,
scanning taking a photo or manually)?
6) If this new feature is introduced, will they use it?
7) If they are facing any challenges currently?
User Persona
Nikhil Sharma
Profession - Student
Location - Bangalore
Fitness Level - Intermediate
App Usage - Regular - uses fitness training and yoga modules
Goal - To stay fit and track daily nutritional intake
Prefers a simplified UI for meal logging.
No integration between eat.fit and workout logs.
Pain Points:
Transparent macro breakdown.
Ability to log meals quickly.
Auto suggestions based on fitness routine.
Needs:
“Having a nutrition feature in the same app would be super convenient. Everything in one place”.
Kaushal
Profession - Engineer
Location - Bangalore
Fitness Level - Beginner
App Usage - 3 -4 times a week
Goal - Lose weight and follow a healthier diet
Doesn’t trust free food tracking apps.
Feels overwhelmed by too many options.
Pain Points:
Honest, verified food tracking.
Goal based meal recommendations.
Reliable data backed by a trusted source.
Needs:
“If cult.fit can offer trusted diet tracking along with workouts, I won’t need any other app”.
Mental Models (What users believe/feel)
Tracking food is time consuming.
Healthy eating means boring food.
Fitness apps are only for workouts.
I can't stay consistent with food tracking.
Event (What we see)
Users don't log their meal consistently.
Users switch between multiple apps to track food and fitness.
Drop-offs during fitness/nutrition goal tracking.
low engagement in the current app after workouts.
Pattern (Trends we notice over time)
Users want everything under one app.
There's growing demand for personalised insights.
Users struggle to understand their own nutritional needs.
Most users follow a "start strong, drop fast" behaviour .
Structure (What's influencing the pattern)
Lack of integrated food + fitness tracking.
No motivational nudges or visual progress tied to nutrition.
Limited or non-localized food database in other apps.
Iceberg Model
To Understand the Depth
Competitive Analysis
I performed a competitive analysis to understand how cult.fit stands
in the market and where the nutrition feature can bridge gaps
Parameters
Primary Focus
Holistic wellness: fitness, mental health, care, food
Connected fitness with smart equipment
Calorie & nutrition tracking
AI-based health coaching & nutrition
Limited (Eat.fit is a separate section)
Basic meal plans, no extensive nutrition tracking
Extensive, with a massive food database
Extensive, local Indian food database, macros
Home workouts, live sessions
None
Live/recorded sessions, at-home & center workouts
Machine-integrated, scenic workouts
Personalized plans, no full AI integration for food
Personalized coaching with premium
Premium coaching options
AI Coach “Ria”, real human nutritionists
Modern, bold, lifestyle-driven
Visual, immersive (focus on treadmill & cycle users)
Utility-first, focused on tracking
Clean, functional with gamified experiences
Minimal
Interactive global workouts, leaderboards
Streaks, achievements
Health Score, challenges, streaks
Yes (limited, mostly internal fitness data)
Yes (iFit equipment + smart devices)
Yes (Apple Watch, Fitbit, etc.)
Yes (Apple Watch, Google Fit, Fitbit)
Young urban Indians, fitness enthusiasts
Home fitness machine users globally
General health-conscious users globally
Indian users focused on nutrition + fitness
All-in-one platform: fitness, doctor consults, therapy
Machine-guided immersive workouts
Best calorie tracking & massive food database
Personalized AI-based nutrition + local food focus
No built-in macro/micro nutrient tracker
Weak in-depth nutrition features
Strongest in tracking, meal logging
Strong, with culturally relevant food items
Nutrition Tracking
Workout Programs
AI/Personal Coaching
App Interface
Gamification
Wearable Integration
Target Audience
USP
Nutrition Feature Gap
Cult.fit
iFit Health & Fitness
MyFitnessPal
HealthifyMe
Opportunities
Integrated Nutrition
Tracking
To help users track meal,
calories and macros
Use Eat.fit data for
Smart Meal Logging
Suggest meals and offer
goal-based diets—
bridging eating with
exercise
Boost Daily
Engagement
Adding meal tracking, insights
and streaks —turning
workout into a daily wellness
habit
CHALLENGE
Creating a Reliable Food Database
To successfully integrate nutrition tracking into the cult.fit
ecosystem, building a comprehensive backend database is
essential. This database will serve as the foundation for
logging meals, tracking macros and delivering personalised
dietary recommendations. Without a dependable food data
system, the nutrition feature will lack accuracy, scalability
and user trust.
Reputable sources for food composition:
1) Indian Food Composition Table(IFCT) by National Institute of Nutrition
Access IFCT 2017 PDF
2) GitHub Repository by Indian Nutrient Databank(INDB)
Visit GitHub Repository
DESIGN
I created a mind map to explore and organise potential solution areas for integrating a nutrition
feature within the Cult.fit ecosystem. It outlines user-centric functionalities helping define
a holistic and cohesive direction for the design phase.
Adding nutritional
service in
cult.fit
In-app
notifications
Progress
Visualisation
Goal Settings
Nutrition
Insights
Macro
Breakdown
Meal Logging
Daily Meal
Tracking
Calorie
Fiber
Fat
Reports
Set
Nutrition
Goal
Graphs
Alerts
Reminders
Water
Intake
Protein
Easy Food
Input
Manual
Scan
Voice
Breakfast
Lunch
Dinner
Yearly
Monthly
Weekly
Snacks
Mind Mapping
Open App
LogIn/SignUp
Explore Now
Introduction
Set Your Goals
Add Food
Scan
Snap
Voice
Manual
Manual
Previous Clicks
Streaks
Add Weight
Add Target Wt.
Statistics
Weekly
Monthly
Yearly
Select Meal
Open Camera
Open Camera
Press to Speak
Record Audio
Click Image
Scan Barcode
Search
Enter Food
Select
Add
Home Page(cult.fit)
Home Page(track.fit)
Information Architecture
Initial Brainstorming
Initial round of brainstorming was done in order to understand the layout
and how the UI of the app might look and feel, helping me to shape the
early ideas for the design.
Low Fidelity
Here the goal was to quickly explore different layout ideas and design options,
focusing on visual hierarchy and how easily users could navigate between pages.
High Fidelity
Home Screen
The home screen of the cult.fit app introduces users to the
track.fit. A clear "Explore Now" button guides users to start
their journey towards healthier eating alongside fitness.
Welcome Screen
A welcome screen to greet the users, introduce the feature or
the app, offering a clear call-to-action to kickstart their journey.
Home Screen(track.fit)
Track.fit home screen provides a snapshot of your
daily nutrition insights, allowing you to log your
current and target weight based on your health
goals.It also helps you stay hydrated by tracking
your daily water intake.
Meal Tracking
The food tracking screen lets you easily log meals and monitor
your daily intake. It provides a breakdown of calories and
macros to help you stay on top of your nutrition goal.
Individual Meal Screen
This screen displays detailed nutritional information for a selected
meal, including calories and macro breakdown, helping users log
their intake accurately.
Statistics
The statistics screen provides weekly, monthly and yearly insights
along with the achievements that help build a sense of
accomplishment and keep users motivated in their health journey.
Streaks
The streaks screen keeps track of your consecutive days of
logging meals and staying on track-motivating the users to
build healthy habits, one day at a time.
Notifications
Notification plays a key role in helping users stay consistent with
their nutrition journey. With busy lifestyles, it's easy to forget to
log meals and track water intake. Timely reminders ensures users
stay on top of their goals, making healthy habits feel effortless and
integrated into their daily routine.
The Final Prototype
to navigate R to restart
My Learnings
This project taught me how deeply user feedback influences meaningful redesign. Understanding the needs of existing users is
essential—it's not just about making things look better, but about making the experience fell better. We realised the importance
of retaining a brand's design language when working on extensions, ensuring visual and functional consistency while still
improving usability.
From structuring a user-friendly interface to crafting motivating notifications, i realised how even the smallest design decisions—
like color choices, button placements or page flow carry significance. Every element should have a reason to exist. This journey
reinforced that design is not just about creating systems but also telling stories that users connect with. It is this balance of
structure and emotion that truly elevates the user experience,
Thank You