APP REDESIGN
USER CENTRIC APPROACH
DURATION - 1 Week
Sudhanshu | Ghaya | Sreejoni | Simran
Licious is a Bengaluru-based meat and seafood brand. The company
serves the best, fresh and clean fish, chicken, meat and eggs online.
Licious works on a farm-to-fork model owning the entire back-end
supply chain and the cold chain. A separate recipe section is also
present in their app. It helps the customer to cook delicious dishes
and also teaches the exotic chef style.
Introduction
Problem
Personalised settings can enhance user engagement and boost
conversion rate by offering tailored recommendations based on
the preferences and past purchases. This will reduce decision
fatigue, make product discovery seamless and will encourage
repeat orders.
Current version of this app doesn't have the
personalised settings
Goal
Licious redesigned version could help users stay
motivated and support them in achieving their
personal goals.
Building a platform that cares
Research
Intent
Explore
Shortlist
Decide
Buy
Feedback
Stages of Shopping
The user journey in a purchase process outlines the step-by-step path a customer takes — from discovering a product to completing a transaction and beyond. Understanding this journey is key to analysing user behaviour, enhancing engagement and driving higher conversion rate.
User Persona
Priyanshu
Beginner Fitness Enthusiast
About
Motivations
Needs
Pain Points
Hobbies
Dietary Preference
Scenario
Age - 24
Occupation - Student
Location - Bangalore
Priyanshu is motivated by his goal of weight loss
muscle gain.
He seeks convenience and quick solutions due to
his busy lifestyle.
He is driven by the desire to maintain a balanced
diet without sacrificing time for meal preparation.
A reliable and consistent supply of high-protein
food delivered to his doorstep.
Options that cater to his nutritional needs while
supporting his fitness goals.
Accessible and time-saving meal solutions with
the flexibility to cook when he has time.
Cycling, Exercise
Chicken, eggs, protein and fiber diet
A fitness conscious guy in a Tier 1 city
needing quick, high-protein food with
delivery and cooking option
87%
35%
20%
Time Constraints
Affordability
Convenience
Value Proposition
Convenience
Nutrition
Budget
Customer Journey Map
Interface Design
Intent creation through pop-up ads in collaboration with other fitness or supplement supply apps such as cult.fit and muscle blaze.
User will be taken to play store or app store for downloading Licious app.
01
02
Splash Screen
Contains just images of the product offerings.
Thank You