BOOK NEST
Escape The Digital, Embrace the Pages...
RESEARCH
With the rapid rise of digital technology, people are dedicating more time to screens and online content, often at the expense of traditional reading. This shift has reduced opportunities for quiet, reflective engagement with books as digital distractions dominating everyday life.
Where?
CAFES
Most people visit in groups or pairs and those who come alone are often occupied with meetings or work, reducing the likelihood of them using the book service frequently
RAILWAY STATIONS
High footfall and lack of controlled access can lead to issues like theft, damage or loss of books hence making it difficult to sustain and manage efficiently
AIRPORTS
Large number of idle travelers who have significant waiting time, making them more likely to engage with the service as a productive and enjoyable way to pass time
Airports often have long waiting hours with few engaging alternatives. Unlike cafes or railway stations, they provide a unique opportunity to make reading a spontaneous and enriching activity. Travellers frequently look for ways to disconnect from screens but struggle due to limited options. With a diverse audience and high footfall, airports offer great reach and accessibility.
Daily passenger flow at Airports
Redefining the airport experience through traveler insights
25K - 50K
Medium-Sized Airports
(Chennai, Kolkata, Hyderabad, etc.)
5K - 15K
Smaller Airports
(Goa, Lucknow, Jaipur etc.)
80K - 150K
Major International Airports
(Delhi, Mumbai, Bangalore)
These figures account solely for passengers and exclude visitors, staff, and other non-traveling individuals. The actual daily numbers may vary due to factors like seasonal peaks, special events, and changing travel patterns.
What do travelers do during layovers
or while waiting at the airport?
DINE
EXPLORE
RELAX
Travellers at airports typically engage in these common activities mentioned above. However, it has been observed that during moments of rest or while waiting, they often spend their time on their phones—listening to music, browsing the internet, or talking to someone.
The Problem
Traveller Side
Understanding the different problems the travellers face while waiting at the Airport
The Research
Laying the Foundation
Interviews
A set of interviews were conducted to gain insights into how travelers would utilize the service
“Carrying multiple books is difficult”
“High prices at Airports”
“Weight restrictions are there”
“Sometimes forget to carry”
“Lack of space”
Survey
1 - 2 hour
1 hour
More than 3 hours
70%
10%
20%
Once a year
Less than once a year
Once every few months
30%
30%
40%
How early do you usually arrive at the airport before your flight?
How often do you travel by air?
1 - 2 hour
1 hour
More than 3 hours
70%
10%
20%
Once a year
Less than once a year
Once every few months
30%
30%
40%
Do you carry a book or reading material when you travel?
Would you be interested in a book sharing or reading
service at the airport?
User Persona
Based on the interviews user personas are created to better understand travellers who love reading books and identify opportunities to enhance their experience
We have identified a clear opportunity to enhance travellers airport experience by offering meaningful ways to pass time. Primary research highlights
this gap, while secondary insights confirm its potential to engage and benefit travellers. This creates a valuable space for introducing innovative solution
The Idea
Opportunities
Designing a book service to help travellers disconnect from screens and immerse in the pleasure of reading
Key Offerings
Selling new books at an Airport price
Selling old books at a discounted price
Donation Option
The Journey
Stakeholder Side
The stakeholder perspective ensures smooth operations by addressing challenges like accessibility, placement, theft prevention, stock management, and traveler experience, with airport authorities and operators driving innovative solutions.
User Journey
How it will work?
Arjun arrived at the bustling airport, wheeling his suitcase towards the entrance. The energy of the travellers and the hum of the rolling luggage filled the air. He moved through crowd, ready for his journey ahead.
After entering, Arjun headed straight to the airline counter. The check-in area was crowded so he waited for his turn. When he finally reached the counter, he handed over his suitcase, feeling a sense of relief as he lightened his load.
With his baggage dropped off, Arjun received his boarding pass. As he checked his details, something unexpected caught his eye - an advertisement for BOOK NEST which was a book service within an airport. The idea sparked his curiosity, and the prospect of discovering books to fill the waiting hours before his flight filled him with excitement.
Keeping BOOK NEST in mind, Arjun proceeded to the security checkpoint. The process was smooth and after clearing the security, he pulled out his boarding pass again to review the direction for the Book Nest. Determined to find the service, he began navigating through the terminal.
As Arjun walked past the shops and bustling cafes, he followed the navigation system mentioned in the boarding pass. The airport was lively but his focus remained on the promise of finding the good book. With each step, his anticipation grew until he finally spotted the cozy corner of Book Nest in the distance.
Upon arriving, Arjun was greeted by shelves filled with a wide variety of books. The inviting atmosphere drew him in. He began browsing the collection, looking through the various titles of the book. One book in a particular caught his attention. He picked it up, read the summary and without hesitation decided to purchase it.
Shaping the Experience
Conceptualizing
Breathing Life Into the Concept
The idea of the book space design was to create multiple sections catering to different aspects
of the service - selling brand new books, offering discounted old books and enabling donations.
It was also designed to be accessible from all the direction, ensuring a seamless experience for
travellers.
Advertisement Screen
Logo + Illustrations
Display Area
QR Scanner
Illustrations
Incorporating the local essence of each city into the space, reflecting its unique identity and culture.
Logo Discovery
The face of Book Nest
The name Book Nest was inspired by the idea of creating a cozy, welcoming space for travellers to escape into the world of books. Just like a nest provides comfort and security, Book nest serves as a resting place within the bustling airport, offering a peaceful retreat for the readers.
Dimensions
Human Figure Reference
Final Prototype
Thank You
Looks like you've reached to an end…how about another secret sequel?
kumar_s@nid.edu
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Kumar Sudhanshu